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FOR IMMEDIATE RELEASE
Contact: David McDonough
Phone: 703-243-9262

Wishner Advises Health Care Leaders to Reexamine Current Business Practices

WASHINGTON, D.C. (October 24, 2001) - "Seize the future," advised Barry Wishner, President & CEO of DMC, Inc., a health care management consulting firm, speaking to health care leaders at the Health Industry Group Purchasing Association's 2001 annual International EXPO, during a session titled "The Power to Execute Change…How Health Care Leaders Make Things Happen," sponsored by Lilly

Since interviewing over 300 CEO's, Wishner was able to give EXPO attendees a cross-industry perspective on how their counterparts in other industries execute change to gain a competitive edge. He framed his discussion around his concept of PROFORMANCE-translating corporate theory into straight talk so that health care leaders can develop statements to execute change, define where the organization needs to go and how to get there. Wishner asked EXPO attendees to challenge the status quo and offer new services before they become obvious to the competition.

"Avoid DITWLY -- did it that way last year!" proclaimed Wishner. "In order to be successful in the health care industry one must constantly reevaluate the goals of the company in order to remain competitive in the industry."

HIGPA's annual International EXPO was held this year in Palm Desert, California. Over 620 executives and senior managers from health care related companies attended this three-day educational and networking event, including leading Silver Sponsors GlaxoSmithKline and Bayer Corporation.

GlaxoSmithKline, EXPO Silver Sponsor. GlaxoSmithKline-one of the world's leading research-based pharmaceutical and healthcare companies-is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information, visit the GlaxoSmithKline web site.

Bayer Corporation, EXPO Silver Sponsor. Bayer Corporation is a research-based company with major business in health care and life sciences, and chemicals. Headquartered in Pittsburgh, Bayer Corp. had sales of $10.1 billion in 2000 and is one of Fortune magazine's Most Admired Companies. It is a member of the worldwide Bayer Group, based in Leverkusen, Germany. For more information, visit Bayer Corporation.

HIGPA is a chartered trade association of approximately 175 health care purchasing and supply chain organizations that serve approximately three out of every four U.S. acute care hospitals, as well as most of the long term care, home care and medical group practice markets.

HIGPA's trading partner members include many of the world's leading health care product and medical supply manufacturers, distributors, wholesalers and related suppliers. HIGPA's industry members include for-profit and not-for-profit corporations, purchasing groups, associations, multi-hospital systems, and health care provider alliances. According to a recent study conducted by a former principal analyst at the Congressional Budget Office, hospitals save patients approximately $20 billion each year by purchasing products through group contracts.

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